Our Team
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Carra Kelly
Co-Founder, Head of Sales & Distribution
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Jake Lyons
Co-Founder, Head of Finance
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Paul Lutz
Brand Manager, E-Commerce
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Alicia Conforti
Sales & E-Commerce Manager
Our Story
We LOVE good products and people, and we’re passionate about supporting emerging brands that prioritize better ingredients for our bodies and the planet. We focus on solopreneurs, family-owned brands, and small teams to help replace big name brands and create resilient local economies. We're proud to work with brands certified as Upcycled, Organic, and non-GMO.
Carra specializes in distribution and retail management, with experience supporting 40+ brands as Director of Operations at a boutique brokerage. She also ran a sustainable grocery delivery service in Denver. Jake, former CEO of Happy Leaf Kombucha, grew the brand from a farmer's market staple to a multi-state retail presence. With his finance and accounting background, Jake develops decision-making tools that help brands compete confidently while maintaining financial health.
Fun fact: We met through the farmer's market business, as Happy Leaf was a vendor! Based in Longmont, Colorado, we operate fully remotely.